Marketing & Analytics SaaS Landing Page
This is a modern, data-driven Marketing Automation Dashboard UI designed for SaaS platforms and digital marketing tools. It showcases a clean, professional layout with advanced analytics, user engagement insights, audience segmentation, and seamless third-party integration support.
Challenge
In 7 days, design and document a complete case study:
✅ Research & define the problem
✅ Create wireframes & prototype
✅ Design high-fidelity screens
✅ Write clear, concise process notes
✅ Present the final solution as a polished case study
Results
✅ A strong portfolio-ready case study
✅ Clear storytelling of your design process
✅ Improved confidence in showcasing your work
✅ Something you can share with your network or potential clients
✅ Practice meeting deadlines under real-world conditions
✅A strong portfolio-ready case study
✅ Clear storytelling of your design process
✅ Improved confidence in showcasing your work
✅ Something you can share with your network or potential clients
✅ Practice meeting deadlines under real-world conditions
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Ejaz Karim
CEO, Co-founder | uConnect Technologies
Conclusion
This 7-day challenge was a great way to sharpen my design process, improve storytelling, and deliver a complete case study under a tight deadline. It helped me focus on user needs, practice time management, and create a portfolio piece I’m proud to share.